Your Business.
What's Next.
Hands-on guidance for owners of established businesses in a world AI is changing: we find what's really holding the business back, adapt your marketing and ways of working, and see the change through.
Where Are You Stuck?
You have ideas. What's missing is someone to see them through.
The marketing that used to work no longer delivers the same results
Customers search and decide differently, including through AI tools. We measure what actually brings in customers and adapt your marketing and sales process.
You hear about AI every day and don't know where to start
We find where it really saves time or brings in customers, choose tools that fit the business and support the rollout with your team.
The business is growing, but profit isn't
We look at where the money goes and where the next opportunity is, then sharpen your business model and revenue streams.
There's a plan, but no one to drive it
We prioritize, bring in the right specialists and follow through until things get done.
How It Works
Understand
Your operations, numbers and goals, as they really are.
Prioritize
We choose what will make the difference and agree how to measure it.
Execute
We drive implementation with your team and the right suppliers.
Improve
We review what worked, learn and adjust the plan.
A Business Owner Working With Business Owners
I'm Michael Itach, entrepreneur and owner of APRICOM, with over 15 years of experience in management and business. I've worked with dozens of businesses, mainly in ecommerce across a wide range of industries, and I build AI systems myself. I also own retail stores, so sales, operations, suppliers and profitability are things I know from your side of the table.
I don't sell hours or service packages. My aim is to deliver clear value: to identify what will really move your business forward, and to lead it until it happens.
Questions
Do we need an AI project to work with you?
No. Sometimes the right answer is strategic, operational or marketing-led. AI comes in only when it serves a clear goal.
Do you also support execution?
Yes. Depending on the need, I lead implementation with your team and the right suppliers.
Do you build websites?
Not anymore. Today I focus on marketing, business advisory and adapting businesses to AI. If a project needs a website, I'll connect you with the right specialist.
How do we get started?
With a short conversation. We'll look at where the business stands and where we can create the most value.
What's Next for Your Business?
Tell me briefly what you'd like to improve or build, and I'll get back to you.